Build your business without burning out. Here’s how FoundHer Edge helps.
LEARN ABOUT US
25+ Years of Experience
The FoundHer Edge Community is a private global network for bold female founders building B2B businesses with heart. Led by Peter Svenneby, with 25+ years of experience in leadership and sales, this space helps you scale your business — and your impact — without losing yourself.
Inside, you’ll find strategic mentorship, expert coaching, and real-time peer support. We don’t compete — we rise together.
Our proven sales framework and wholistic approach help you grow revenue, lead with confidence, and create lasting legacy.
If you’re ready to lead with clarity and be truly supported — you’re in the right place.
Master B2B Selling
Sell without selling out! Learn how to engage organizational leaders with confidence, align with their priorities, and generate consistent revenue—without pressure or scripts.
Mindset & Personal Growth
Get out of your own way! Unpack the fears, doubts, and perfectionism that hold you back. Build a resilient founder mindset rooted in clarity, courage, and self-trust.
Join the Community
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testimonials
We get it. You’re not building a side hustle. You’re building your life’s work—and it’s time your revenue caught up.”
"Before FoundHer Edge, I felt like I was pushing uphill — doing all the right things, but still stuck. Peter’s mentorship changed that. He helped me simplify, sell with confidence, and lead in a way that actually feels like me. The community, the structure, the mindset shifts — it all landed at exactly the right time. This isn’t just coaching. It’s momentum.
"Working with Peter through FoundHer Edge has been transformational — not just for me as a founder, but for how I show up in my business. His approach cuts through the noise. He helped me refine our messaging, lead with confidence, and rethink what growth can look like when it’s aligned with purpose. FoundHer Edge gave me a space where strategy meets soul — and that’s rare.”
“Before FoundHer Edge, I couldn’t even imagine a future for my business. Now, I have one. I’m showing up as a leader—and finally treating my business like a business. The community has made all the difference.”
“This was the single most important step I took as a CEO. The coaching is personalized and the community is full of women who’ve been through the exact challenges I’m facing. I feel lucky—extremely lucky—to have found this.”
“I was scattered and overwhelmed. Now I know exactly what to do to drive revenue—even on tough days. This isn’t just mindset work. It’s strategy, accountability, and real momentum.”
“Working with Peter has completely changed the way I show up. I’m not just dominating sales—I believe in what I’m selling. The confidence I’ve gained, and the way I now approach conversations, is next level."
Real women. Real shifts. Real stories
Every one of these stories began with a leap — a decision to lead, to build, to matter.
You didn’t come this far to build something average
You left the comfort of a paycheck to chase purpose, impact, and ownership. Now it’s time to back that vision with real strategy, deep support, and a community that gets it. The FoundHer Edge Program is where women founders stop doing it alone—and start building like CEOs.
You didn’t come this far to build something average
You left the comfort of a paycheck to chase purpose, impact, and ownership.
Now it’s time to back that vision with real strategy, deep support, and a community that gets it.
The FoundHer Edge Program is where female founders stop doing it alone—and start building like CEOs.
You didn’t come this far to build something average
You left the comfort of a paycheck to chase purpose, impact, and ownership.
Now it’s time to back that vision with real strategy, deep support, and a community that gets it.
The FoundHer Edge Program is where female founders stop doing it alone—and start building like CEOs.
The Program
A focused path for female founders ready to grow with intention.
This isn’t a course. And it’s not another noisy business group.
The FoundHer Edge Program is where structure meets strategy — so you can lead your business with clarity and scale it without compromising who you are.
Everything inside is designed to create momentum. You’ll start by understanding exactly where you are using the SAIL Model — then move forward with focused guidance, honest conversations, and real-time support from women building at your level.
This is where the messy middle becomes forward motion.
Where overwhelm turns into grounded action.
Where you become the kind of CEO your business actually needs.
ARE YOU ONE OF US?
Who It's For
You’ve built more than just an idea — you’ve taken real steps to create something that matters.
You’re not here to play small. You’re here to lead, grow, and build a business that reflects your values and your vision.
FoundHer Edge is for female founders who are serious about growing a B2B business — whether you’re just gaining traction or preparing to scale.
You’re looking for strategic support, real conversations, and a community that understands both the business and the human behind it.
It’s where clarity, confidence, and revenue come together — with mentorship that meets you where you are.
It’s for founders who are:
Still directly responsible for sales
and want to get better at it without becoming someone they’re not
Making between 0–1M ($, €, £) in revenue
and ready to stabilize, grow, or reclaim their time
Tired of surface-level support
and craving conversations that get to the heart of real business growth
Committed to impact
but need the revenue to match their ambition
Inside FoundHer Edge
What You Get
At FoundHer Edge, expert coaching, grounded strategy, and real peer support aren’t extras — they’re built in.
Because sustainable growth doesn’t happen in isolation — it takes structure, clarity, and a community that speaks your language.
Your membership includes:
- A personalized onboarding and SAIL Business Diagnostic
- Full TriMetrix Assessment and Debrief
- Weekly group coaching led by experienced business strategists
- Direct access to coaches—no gatekeeping, no extra fees
- Real-time conversations in our private community space
- A robust library on sales, leadership, mindset, and growth
- The FoundHer Directory — member connections that drive growth
- Quarterly growth planning and exclusive member-only events
This is where clarity replaces chaos, sales start to feel doable, and you’re finally surrounded by women who speak your language.
Inside FoundHer Edge
What You Get
At FoundHer Edge, expert coaching, grounded strategy, and real peer support aren’t extras — they’re built in.
Because sustainable growth doesn’t happen in isolation — it takes structure, clarity, and a community that speaks your language.
Your membership includes:
- A personalized onboarding and SAIL Business Diagnostic
- Weekly group coaching led by experienced business strategists
- Direct access to coaches—no gatekeeping, no extra fees
- Real-time conversations in our private community space
- A robust library on sales, leadership, mindset, and growth
- The FoundHer Directory — member connections that drive growth
- Quarterly growth planning and exclusive member-only events
This is where clarity replaces chaos, sales start to feel doable, and you’re finally surrounded by women who speak your language.
Built for Real Life
Why It Works
We don’t believe in one-size-fits-all roadmaps. FoundHer Edge is built to help you create the business you actually want — on your terms, in your season.
At the core is the SAIL Business Maturity Model, designed to meet you where you are and move you forward:
- In Sustenance, we help you get profitable — fast — without burnout or compromise.
- In Abundance, we focus on building systems and support so you can scale with ease.
- And in every stage, we help you sell like a CEO — calm, confident, and clear.
FoundHer Edge isn’t just where you learn how to sell — it’s where you step into your full power as a founder.
Ready to stop doing this alone?
Apply to join the FoundHer Edge Community today.
Because your vision is too important to stall out here.
Our pricing plans
Monthly membership – FOUNDATION
$795/month
- 1:1 Onboarding Call: Confirm your most pressing stumbling blocks and discuss concrete action steps to help you get the most value from FoundHer Edge and move your business forward.
- Personalized Business Diagnosis: Start with an application using our SAIL framework to identify your current business stage and pinpoint the challenges holding you back.
- Weekly Group Coaching Calls: Participate in group coaching sessions every week, focused on sales, leadership, and personal development.
- Dynamic Interactive Community of Women Founders: Engage in deep listening exercises, role-playing, and direct coaching during each call to refine your skills.
- Library of Sales and Leadership Development Content: Master the skills of leading and growing your business, dive deep when necessary into both micro learning modules and full workshop/learning journeys covering everything you need to know as a FoundHer of your business. Get direction on “Exactly How” to take that next step, clear the next hurdle, and grow your business.
- FoundHer Edge Directory: Establish lifelong FoundHer Soulmates with diverse areas of expertise, on a similar journey with a similar vision – connect for business support, provide services, or for personal support.
- Direct Coach Access: Get your urgent questions answered within the community forum by peers and by your Master Coach facilitator, Peter Svenneby.
Annual membership – LEGACY
$7,950/year
All that comes within the monthly membership, plus...
- Full TriMetrix Coaching Assessment and debrief as part of your Onboarding Call (A $695 value!)
- Quarterly Coaching Call (Limiting Factors, Action Plan, Mindset & BEING coaching session)
- Discounted Pricing on additional 1:1 Coaching Sessions
- FoundHer’s Council (Have a voice in the ongoing improvements and direction of this community)
- REFERRAL PROGRAM:
Receive a special 1:1 coaching session for every new member that joins with an annual membership! ($1,000 value!)
Your Investment
Your Investment:
- $5,990 Annual Tuition
- 90 minute weekly meeting (currently Wednesdays at 9am PT, 12pm ET, 6pm CET)
- Your spare time every week to build your business!
What You Get:
- A personalized onboarding and SAIL Business Diagnostic
- Full TriMetrix Assessment and Debrief
- Weekly group coaching led by experienced business strategists
- Direct access to coaches—no gatekeeping, no extra fees
- Real-time conversations in our private community space
- A robust library on sales, leadership, mindset, and growth
- The FoundHer Directory — member connections that drive growth
- Quarterly growth planning and exclusive member-only events
WHY I BUILT THIS
Built on Experience. Grounded in Integrity.
After 25+ years building sales and leadership systems inside global companies, I realized most coaching spaces weren’t built for how women actually operate. So I created one that is. FoundHer Edge is grounded in integrity, clarity, and honest strategy—because you deserve more than recycled advice.
Inside this community, we don’t do performative success. We do deep conversations, smart systems, and sustainable growth. It’s not about changing who you are—it’s about unlocking what’s already there, with support that meets you where you are.
Peter Svenneby
Our Community
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Contact us
Got questions? We’ve got answers to help you
FAQ'S
1. What is FoundHer Edge?
FoundHer Edge is a private, international community of female founders building purpose-driven B2B businesses. It combines mentorship, coaching, and community to help you scale — with clarity, confidence, and ease.
2. Who is this community for?
This space is for women who’ve left the corporate grind to build something meaningful. Whether you’re early-stage and getting your first clients or scaling a multiple six-figure business, if you’re purpose-driven and want to grow without burning out, you’re in the right place.
3. What makes FoundHer Edge different from other business communities?
We don’t do cookie-cutter roadmaps. Instead, we use the SAIL Business Maturity Model to meet you exactly where you are — guiding you through profitability, systems, and Founder-led selling, with personalized support at every step.
4. Do I need to be a certain revenue level to join?
Not at all. What matters most is your commitment. Whether you’re just getting steady traction or looking to expand your team, we welcome women founders who are ready to grow with intention.
5. How is the program delivered?
The program is delivered through a blend of weekly group coaching, on-demand content, private community access, personalized onboarding, and real-time support—so you get guidance, accountability, and connection exactly when you need it.
6. What kind of support will I get?
You’ll be guided by Peter Svenneby — a seasoned mentor with 30+ years in leadership and sales — alongside a community of women founders who truly get it. You’ll get strategic coaching, real-time feedback, and honest conversations that move the needle.
7. Can I try the program before committing?
This isn’t a drop-in group. We’re building deep, lasting support — not just another Slack channel. If you’re interested, the best next step is to apply and book a call so we can see if it’s a fit.
8. How do I apply to join?
Click Apply Now and you’ll be guided through a short application. If it’s a mutual match, you’ll be invited to schedule a call with Peter to explore your goals and how the community can support you.
9. What if I’m still figuring things out in my business?
Perfect. That’s what we’re here for. You don’t need to have it all sorted — you just need the drive to build something that matters. If you’re ready to stop doing it all alone, this is your edge.
